Top-Selling Vehicle Package

Nissan played a prominent role as a major sponsor of the BET Awards (Black Entertainment Television Awards), leveraging this platform to enhance its brand presence. As part of their sponsorship agreement, Nissan secured a significant event presence at the BET Experience held at L.A. Live in Los Angeles. Given the recent launch of the redesigned Nissan Maxima, it was imperative to showcase the vehicle prominently. To elevate the event experience and infuse it with a sense of exclusivity, we conceptualized and executed a bespoke vehicle package for the new Maxima. This package featured a sleek all-black aesthetic with subtle accents of luster, aimed at creating a "sinister and sexy" visual appeal. To further enhance its allure, we christened this exclusive package the "Midnight Edition," imbuing it with a sense of significance and prestige. The rest is history. Lesson: Trust your instincts.